The Greedy Trader Weekly Analysis
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Downtrend Broken Resistance

Downtrend Broken Resistance stock alert presents a technical analysis stock market picking technique based on combination of technical indicators, stock trend analysis, trend following indicators and pattern recognition. Downtrend broken resistance stock market alert is a trend trading warning signal. It is a confirmation that long term downtrend reversal is completed and a new uptrend is establiched.

Unlike other alerts, broken resistance is not a buy/sell signal. It is rather warning signal that trend direction has changed. For entry point it is usually better to wait for pull back and retest of resistance line. This point is considered as a second chance to participate in downtrend reversal.

Downtrend Broken Resist.

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- 1/16/2026 -
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The Hershey Company (HSY) Technical Analysis

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Summary:
Weekly :Williams' Percentage Range is strongly overboughtMACD bearish divergenceWeekly  MACD line has moved above its signal lineBroken trend resistance line
Daily :Williams' Percentage Range and Lane's Stochastic are strongly overbought
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It was a second consecutive positive week for the The Hershey Company (HSY). During the week, the HSY gained 8.69 points, or 4.60%, and closed at 197.76 on Friday, January 16, 2026. Weekly volume was 25% above average.

Long-term trend: [See HSY long-term trend chart]
A long-term downtrend had started on May 1, 2023 at 276.88 and reached 140.10 on February 5, 2025. HSY lost 136.78 points, or 49.40%, in 92 weeks. The chart has formed a Falling Wedge chart pattern. The downtrend resistance line (107.19) is broken. Usually a broken resistance is considered to be a long-term bullish signal, but since daily indicators are overbought a short-term pull back is possible. HSY may retest the broken resistance line. It is considered to be a support line now. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend resistance line in a long-term trend.

Medium-term trend: [See HSY medium-term trend chart]
A medium-term uptrend had started on February 5, 2025 at 140.10 and reached 201.86 on January 16, 2026. HSY gained -61.76 points, or -44.08%, in 49 weeks. The chart has formed a Rising Wedge chart pattern. The trend support level is at 167.58 and resistance is at 205.74. A Rising Wage is a triangle formation with a noticeable slant to the upside. It represents the loss of an upside momentum on each successive high and has a bearish bias. The Rising wedge usually marks a reversal in an uptrend. In a downtrend a rising wedge is considered to be a continuation pattern. Use the following link to access a Rising Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Rising Wedge pattern in a medium-term trend.

Weekly Technical Indicators: [See HSY weekly technical indicators chart]
Weekly Williams' Percentage Range is strongly overbought. Use the Technical Stock Screener to see the list of stocks with strongly overbought weekly overbought Williams' Percentage Range. Weekly MACD has bearish divergence. Use the following links to access the MACD help, or use the Technical Stock Screener to see the list of stocks with weekly MACD bearish divergence. The divergence between price and indicator is considering one of the most important buy/sell stocks trading signal. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following link to access Williams' Percentage Range help.

During the last week, weekly MACD line has moved above its signal line. Such crossover is considered a bullish signal. Use the following link to access a MACD help.

Short-term trend: [See HSY short-term trend chart]
A short-term uptrend had started on January 8, 2026 at 178.65 and reached 201.86 on January 16, 2026. HSY gained -23.21 points, or -12.99%, in 8 days. The price is now at the 17.66% retracement level.

Daily Technical Indicators: [See HSY daily technical indicators chart]
Daily Williams' Percentage Range and Lane's Stochastic are strongly overbought. Use the Technical Stock Screener to see the list of stocks with strongly overbought daily overbought Williams' Percentage Range and Lane's Stochastic. Use the following link to access Lane's Stochastic help.

The daily MACD line is above its signal line since January 8, 2026. This is an indication that the short-term trend is up. The distance between MACD and the signal line is relatively high and getting bigger. It indicates that the current short-term uptrend is strong.

Daily Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 70.11
Williams' Percentage Range (W%R) 6.20
Strong Overbought
Lane's Stochastic (%D-Slow) 90.96
Strong Overbought
Greed/Fear Indicator (GFI) 84.97
Overbought
Moving Average Converg./Diverg. (MACD) 1.93
Weekly Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 53.66
Williams' Percentage Range (W%R) 3.50
Strong Overbought
Lane's Stochastic (%D-Slow) 78.03
Greed/Fear Indicator (GFI) 76.30
Moving Average Converg./Diverg. (MACD) 2.24 Bearish
Trading Signals
Description Value Chart
Quarterly Trendline Resistance 205.74
Upper Bollinger Band 202.00
Daily Stochastic Crossing 199.86
Price 197.76
Weekly Stochastic Crossing 196.42
Parabolic System 188.14
20 Day Moving Average 187.12
50 Day Moving Average 183.42
Lower Bollinger Band 175.47
Quarterly Trendline Support 167.58
Sector and Industry
Description Name Rank
Sector Consumer Staples 5
Industry Packaged Foods & Meats 25
Daily Trend
Description Value
Direction Up
Chart Pattern Uptrend
Low 178.65
Low Date 01/08/2026
High 201.86
High Date 01/16/2026
Weekly Trend
Monthly Trend
Description Value
Direction Up
Chart Pattern Uptrend
Status
Resistance
Support
Low 178.65
Low Date 01/08/2026
High 201.86
High Date 01/16/2026
Description Value
Direction Up
Chart Pattern Uptrend
Status
Resistance
Support
Low 161.43
Low Date 11/03/2025
High 201.86
High Date 01/16/2026
Quarterly Trend
Yearly Trend
Description Value
Direction Up
Chart Pattern Rising Wedge
Status Valid
Resistance 205.74
Support 167.58
Low 140.10
Low Date 02/05/2025
High 201.86
High Date 01/16/2026
Description Value
Direction Down
Chart Pattern Falling Wedge
Status Broken Resistance
Resistance 107.39
Support 107.19
High 276.88
High Date 05/01/2023
Low 140.10
Low Date 02/05/2025
Warning: TheGreedyTrader.com presents weekly analysis. Technical indicators and trend parameters are calculated for the close of business day indicated on the top right corner of the screen.