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- 2/27/2026 -
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The Hershey Company (HSY) Technical Analysis

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Summary:
Weekly :Overbought sectorBroken uptrend resistance line - uptrend exhaustionLane's Stochastic is overboughtWilliams' Percentage Range is strongly overboughtBroken trend resistance line
Daily :Lane's Stochastic is overboughtWilliams' Percentage Range is strongly overboughtLane's Stochastic and MACD bearish divergenceDaily  MACD line has moved above its signal lineThe price has risen above the Parabolic SAR
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It was a first positive week for the The Hershey Company (HSY). During the week, the HSY gained 14.51 points, or 6.54%, and closed at 236.28 on Friday, February 27, 2026. HSY was trading at average weekly trading volume.

HSY is a member of Consumer Staples Sector. Consumer Staples is the most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.

Long-term trend: [See HSY long-term trend chart]
A long-term downtrend had started on May 1, 2023 at 276.88 and reached 140.10 on February 5, 2025. HSY lost 136.78 points, or 49.40%, in 92 weeks. The chart has formed a Falling Wedge chart pattern. The downtrend resistance line (103.32) is broken. Usually a broken resistance is considered to be a long-term bullish signal, but since daily indicators are overbought a short-term pull back is possible. HSY may retest the broken resistance line. It is considered to be a support line now. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend resistance line in a long-term trend.

Medium-term trend: [See HSY medium-term trend chart]
A medium-term uptrend had started on February 5, 2025 at 140.10 and reached 236.78 on February 27, 2026. HSY gained -96.68 points, or -69.01%, in 55 weeks. The chart has formed a Rising Channel chart pattern. The uptrend resistance line (160.75) is broken, while daily and weekly technical indicators are overbought. Uptrend is exhausted and trend reversal is possible soon. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend resistance line in a medium-term trend.

Weekly Technical Indicators: [See HSY weekly technical indicators chart]
Weekly Lane's Stochastic is overbought while Williams' Percentage Range is strongly overbought. Use the Technical Stock Screener to see the list of stocks with overbought weekly Lane's Stochastic or strongly overbought weekly Williams' Percentage Range. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following links to access Lane's Stochastic and Williams' Percentage Range help.

The weekly MACD line is above its signal line since January 9, 2026. This is an indication that the medium-term trend is up. The distance between MACD and the signal line is near its high and getting bigger. It indicates that the current medium-term uptrend is strong. Use the following link to access a MACD help.

Short-term trend: [See HSY short-term trend chart]
A short-term uptrend had started on February 17, 2026 at 214.62 and reached 236.78 on February 27, 2026. HSY gained -22.16 points, or -10.33%, in 10 days. Price is near the trend high.

Daily Technical Indicators: [See HSY daily technical indicators chart]
Daily Lane's Stochastic is overbought while Williams' Percentage Range is strongly overbought. Use the Technical Stock Screener to see the list of stocks with overbought daily Lane's Stochastic or strongly overbought daily Williams' Percentage Range. Daily Lane's Stochastic and MACD have bearish divergence. Use the following links to access the Lane's Stochastic and MACD help, or use the Technical Stock Screener to see the list of stocks with daily Lane's Stochastic and MACD bearish divergence. The divergence between price and indicator is considering one of the most important buy/sell stocks trading signal.

During the last week, daily MACD line has moved above its signal line. Such crossover is considered a bullish signal.

During the last week, the price has risen above the Parabolic SAR (stop and reversal). A Parabolic SAR below the price is a bullish signal, and it indicates that momentum is likely to remain in the upward direction. A Parabolic SAR is used as a trailing stop loss for long or short positions. It works best during strong trending periods. Use the following links to access Parabolic SAR Help, or use the Technical Stock Screener to see the list of stocks with the Parabolic SAR close to the price level.

Daily Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 56.23
Williams' Percentage Range (W%R) 9.70
Strong Overbought
Lane's Stochastic (%D-Slow) 84.71
Overbought Bearish
Greed/Fear Indicator (GFI) 77.06
Moving Average Converg./Diverg. (MACD) 8.64 Bearish
Weekly Oscillators
Description Value Status Divergence Chart
Relative Strength Index (RSI) 73.04
Williams' Percentage Range (W%R) 6.10
Strong Overbought
Lane's Stochastic (%D-Slow) 81.38
Overbought
Greed/Fear Indicator (GFI) 80.46
Overbought
Moving Average Converg./Diverg. (MACD) 5.62
Trading Signals
Description Value Chart
Upper Bollinger Band 243.75
Price 236.28
Daily Stochastic Crossing 234.68
Weekly Stochastic Crossing 229.21
20 Day Moving Average 221.60
Parabolic System 215.30
Quarterly Trendline Resistance 207.34
50 Day Moving Average 201.85
Lower Bollinger Band 196.74
Monthly Trendline Resistance 196.24
Monthly Trendline Support 193.60
Sector and Industry
Description Name Rank
Sector Consumer Staples 9
Industry Packaged Foods & Meats 58
Daily Trend
Description Value
Direction Up
Chart Pattern Uptrend
Low 214.62
Low Date 02/17/2026
High 236.78
High Date 02/27/2026
Weekly Trend
Monthly Trend
Description Value
Direction Up
Chart Pattern Uptrend
Status
Resistance
Support
Low 178.65
Low Date 01/08/2026
High 236.78
High Date 02/27/2026
Description Value
Direction Up
Chart Pattern Rising Wedge
Status Broken Resistance
Resistance 196.24
Support 193.60
Low 161.43
Low Date 11/03/2025
High 236.78
High Date 02/27/2026
Quarterly Trend
Yearly Trend
Description Value
Direction Up
Chart Pattern Rising Channel
Status Broken Resistance
Resistance 207.34
Support 160.75
Low 140.10
Low Date 02/05/2025
High 236.78
High Date 02/27/2026
Description Value
Direction Down
Chart Pattern Falling Wedge
Status Broken Resistance
Resistance 100.42
Support 103.32
High 276.88
High Date 05/01/2023
Low 140.10
Low Date 02/05/2025
Warning: TheGreedyTrader.com presents weekly analysis. Technical indicators and trend parameters are calculated for the close of business day indicated on the top right corner of the screen.