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Internet & Direct Marketing Retail Industry Stocks Technical Analysis - BKNGArchive
- 7/18/2025 -
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Booking Ho (BKNG) Technical Analysis
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| Summary:
| | Weekly : | | Daily :
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| | It was the negative week for the Booking Ho (BKNG). During the week, the BKNG gave back -14.20 points, or -0.25%, and closed at 5702.90 on Friday, July 18, 2025. Weekly volume was -38% below average.
 Long-term trend: [See BKNG long-term trend chart]
A long-term uptrend had started on October 13, 2022 at 1616.85 and reached 5839.41 on July 8, 2025. BKNG gained -4222.56 points, or -261.16%, in 142 weeks. Price is near the trend high.
 Medium-term trend: [See BKNG medium-term trend chart]
A medium-term uptrend had started on April 9, 2025 at 4096.00 and reached 5839.41 on July 8, 2025. BKNG gained -1743.41 points, or -42.56%, in 12 weeks. The chart has formed a Rising Wedge chart pattern. The trend support level is at 5645.92 and resistance is at 5915.49. A Rising Wage is a triangle formation with a noticeable slant to the upside. It represents the loss of an upside momentum on each successive high and has a bearish bias. The Rising wedge usually marks a reversal in an uptrend. In a downtrend a rising wedge is considered to be a continuation pattern. Use the following link to access a Rising Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Rising Wedge pattern in a medium-term trend.
 Weekly Technical Indicators: [See BKNG weekly technical indicators chart]
Weekly Lane's Stochastic is overbought while Williams' Percentage Range is strongly overbought. Use the Technical Stock Screener to see the list of stocks with overbought weekly Lane's Stochastic or strongly overbought weekly Williams' Percentage Range. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following links to access Lane's Stochastic and Williams' Percentage Range help.
The weekly MACD line is above its signal line since May 9, 2025. This is an indication that the medium-term trend is up. Use the following link to access a MACD help.
 Short-term trend: [See BKNG short-term trend chart]
A short-term downtrend had started on July 8, 2025 at 5839.41 and reached 5625.22 on July 16, 2025. BKNG lost 214.19 points, or 3.67%, in 8 days. Price is near the Fibonacci 38.2% retracement level. The Fibonacci retracement level is considered a support/resistance level.
 Daily Technical Indicators: [See BKNG daily technical indicators chart]
Daily Williams' Percentage Range is overbought. Use the Technical Stock Screener to see the list of stocks with overbought daily Williams' Percentage Range.
During the last week, daily MACD line has moved below its signal line. Such crossover is considered a bearish signal.
During the last week, the price has fallen below the Parabolic SAR (stop and reversal). A Parabolic SAR above the price is a bearish signal, and it indicates that momentum is likely to remain in the downward direction. A Parabolic SAR is used as a trailing stop loss for long or short positions. It works best during strong trending periods. Use the following links to access Parabolic SAR Help, or use the Technical Stock Screener to see the list of stocks with the Parabolic SAR close to the price level.
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| Daily Oscillators |
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| Weekly Oscillators |
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| Trading
Signals |
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| Sector and
Industry |
| Description |
Name |
Rank |
| Sector |
Consumer Discretionary |
7 |
| Industry |
Internet & Direct Marketing Retail |
97 |
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| Daily Trend |
| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Uptrend |
| Low |
5625.22 |
| Low Date |
07/16/2025 |
| High |
5749.59 |
| High Date |
07/18/2025 |
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| Weekly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| Status |
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| Resistance |
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| Support |
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| High |
5839.41 |
| High Date |
07/08/2025 |
| Low |
5625.22 |
| Low Date |
07/16/2025 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Uptrend |
| Status |
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| Resistance |
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| Support |
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| Low |
5235.65 |
| Low Date |
06/23/2025 |
| High |
5839.41 |
| High Date |
07/08/2025 |
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| Quarterly Trend |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Rising Wedge |
| Status |
Valid |
| Resistance |
5915.49 |
| Support |
5645.92 |
| Low |
4096.00 |
| Low Date |
04/09/2025 |
| High |
5839.41 |
| High Date |
07/08/2025 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Uptrend |
| Status |
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| Resistance |
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| Support |
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| Low |
1616.85 |
| Low Date |
10/13/2022 |
| High |
5839.41 |
| High Date |
07/08/2025 |
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