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Internet & Direct Marketing Retail Industry Stocks Technical Analysis - BKNGArchive
- 10/17/2025 -
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Booking Ho (BKNG) Technical Analysis
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| Summary:
| | Weekly :  | | Daily :
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| | It was the negative week for the Booking Ho (BKNG). During the week, the BKNG dropped -94.91 points, or -1.84%, and closed at 5070.02 on Friday, October 17, 2025. Weekly volume was 10% above average.
BKNG is a member of Consumer Discretionary Sector. Consumer Discretionary is the most overbought sector. Sector/industry rotation is considered a proven strategy to beat the market. Use the following links to find overbought/oversold technical indicators by Sector or by Industry.
 Long-term trend: [See BKNG long-term trend chart]
A long-term uptrend had started on October 13, 2022 at 1616.85 and reached 5839.41 on July 8, 2025. BKNG gained -4222.56 points, or -261.16%, in 142 weeks. The chart has formed a Broadening Ascending Wedge chart pattern. The trend support level is at 4641.88 and resistance is at 6361.69. A Broadening Ascending Wedge pattern is considered to be a reversal formation. It usually appears in a mature trend, characterized by overbought/oversold long-term and short-term indicators, and often generates divergence on long-term indicators. Use the following link to access a Broadening Ascending Wedge chart pattern help, or use a Technical Stock Screener to see the list of stocks with Broadening Ascending Wedge pattern in a long-term trend.
 Medium-term trend: [See BKNG medium-term trend chart]
A medium-term downtrend had started on July 8, 2025 at 5839.41 and reached 4923.55 on October 17, 2025. BKNG lost 915.86 points, or 15.68%, in 14 weeks. The chart has formed a Falling Channel chart pattern. The downtrend support line (5224.54) is broken, while daily and weekly technical indicators are oversold. Downtrend is exhausted and trend reversal is possible soon. Use the following links to access Trend Support/Resistance Help, or use the Technical Stock Screener to see the list of stocks with broken trend support in a medium-term trend.
 Weekly Technical Indicators: [See BKNG weekly technical indicators chart]
Weekly Williams' Percentage Range is strongly oversold. Use the Technical Stock Screener to see the list of stocks with weekly strongly oversold Williams' Percentage Range. Oscillators are designed to signal a possible trend reversal. They can act as alerts and should be taken in conjunction with other technical analysis tools. Oscillators can be used to confirm other technical signals. Use the following link to access Williams' Percentage Range help.
The weekly MACD line is below its signal line since August 8, 2025. This is an indication that the medium-term trend is down. The distance between MACD and the signal line is relatively high and getting bigger. It indicates that the current medium-term downtrend is strong. Use the following link to access a MACD help.
 Short-term trend: [See BKNG short-term trend chart]
A short-term downtrend had started on October 6, 2025 at 5624.89 and reached 4923.55 on October 17, 2025. BKNG lost 701.34 points, or 12.47%, in 11 days. The price is now at the 20.88% retracement level.
Daily Technical Indicators: [See BKNG daily technical indicators chart]
Daily Williams' Percentage Range is strongly oversold. Use the Technical Stock Screener to see the list of stocks with daily strongly oversold Williams' Percentage Range. Daily MACD has bullish divergence. Use the following links to access the MACD help, or use the Technical Stock Screener to see the list of stocks with daily MACD bullish divergence. The divergence between price and indicator is considering one of the most important buy/sell stocks trading signal.
The daily MACD line is below its signal line since September 29, 2025. This is an indication that the short-term trend is down.
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| Daily Oscillators |
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| Weekly Oscillators |
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| Trading
Signals |
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| Sector and
Industry |
| Description |
Name |
Rank |
| Sector |
Consumer Discretionary |
9 |
| Industry |
Internet & Direct Marketing Retail |
51 |
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| Daily Trend |
| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| High |
5318.27 |
| High Date |
10/14/2025 |
| Low |
4923.55 |
| Low Date |
10/17/2025 |
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| Weekly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| Status |
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| Resistance |
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| Support |
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| High |
5624.89 |
| High Date |
10/06/2025 |
| Low |
4923.55 |
| Low Date |
10/17/2025 |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
DownTrend |
| Status |
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| Resistance |
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| Support |
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| High |
5795.00 |
| High Date |
08/22/2025 |
| Low |
4923.55 |
| Low Date |
10/17/2025 |
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| Quarterly Trend |
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| Description |
Value |
| Direction |
Down |
| Chart Pattern |
Falling Channel |
| Status |
Broken Support |
| Resistance |
5668.23 |
| Support |
5224.54 |
| High |
5839.41 |
| High Date |
07/08/2025 |
| Low |
4923.55 |
| Low Date |
10/17/2025 |
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| Description |
Value |
| Direction |
Up |
| Chart Pattern |
Broadening Ascending Wedge |
| Status |
Valid |
| Resistance |
6361.69 |
| Support |
4641.88 |
| Low |
1616.85 |
| Low Date |
10/13/2022 |
| High |
5839.41 |
| High Date |
07/08/2025 |
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